Home  |  Courses  |  GSBA 504  |  GSBA 551  |  GSBA 597 GSBA 551, Seminar in Consumer Behavior Course Objectives The satisfaction of consumer needs lies at the very core of the marketing concept. Thus, the successful management of the marketing function requires a clear understanding of consumers, buying behavior. The purpose of this course is to introduce you to the study of consumer behavior. We will adopt the view of the marketing manager who requires the knowledge of consumer behavior in order to develop, evaluate and implement effective marketing strategies. We draw upon concepts and theories from the behavioral sciences and investigate their usefulness for developing marketing strategies. Our goal is for you to: Learn key concepts. Develop the intellectual ability to apply them in analyzing marketing situations and developing appropriate marketing strategies Ideally, we should strive to create an open atmosphere in which we can creatively and imaginatively try out our ideas. It is hoped that at the end of the course, we will be better thinkers, not memorizers. You can also download the Course Syllabus: [ PDF 36 Kb ] Course GSBA 504 Spring 2005 GSBA 551 Spring 2005 GSBA 597 Month January February March April May June July August September October November December 2004 2005 OFFICE HOURS Mon and Wed 3:00 - 5:30 p.m. or by appointment. Email Soma or call 619.260.4889. I encourage you to contact me by e-mail first to maximize our productivity.