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Courses

Graduate Courses
  • Customers and Markets GSBA 504
  • Seminar in Consumer Behavior GSBA 551
  • Strategic Alliances and Technology Transfer GSBA 597
  • Managing Brand Meaning GSBA 599
  • Enterprise Dynamics ENG 202 (UCSD Jacobs School of Engineering - William J. von Liebig Center)
Executive Education
  • Management of Innovation
  • Marketing in Leading-edge Technology Firms
Undergraduate Courses
  • Consumer Behavior
  • International Marketing
  • Fundamentals of Marketing
Using the Course Selector

Select a course using the pulldown menu at right to view the course syllabus. The syllabus includes a detailed description of the course subject matter, objectives, materials and requirements.

Using the Calendar

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