Home  |  Scholarship  |  Monographs  |  Conference Proceedings  |  Presentations  |  Honors Monographs C. David Light and T. N. Somasundaram, "International Direct Marketing Strategy: A Comparison with Alternative Media", Journal of Direct Marketing, Vol. 8, 1, p. 71-78. Somasundaram, T. N. and C. David Light, "Rethinking a Global Media Strategy: A Four Country Comparison of Young-Adults' Perceptions of Media Specific Advertising", Journal of International Consumer Marketing, Vol. 7, 1, p.23-38. These links are provided as a convenient resource: Course Information Download White Papers Visit BrandAce.com Who is Doc Soma? OFFICE HOURS Mon and Wed 3:00 - 5:30 p.m. or by appointment. Email Soma or call 619.260.4889. I encourage you to contact me by e-mail first to maximize our productivity.