Home  |  Scholarship  |  Monographs  |  Conference Proceedings  |  Presentations  |  Honors Conference Presentations 1997 Notani, Arti Sahani, C. David Light and Seth R. Ellis, "Country of Origin and Consumer Evaluations of Hybrid Automobiles Manufactured in Various Countries: A Focus on Implications for the Pacific Rim", presented at the Fourth International Meeting of the Decision Sciences Institute, Sydney, Australia. 1994 Somasundaram, T. N., "An Investigation of the Relationship between Consumer Satisfaction, Perceived Service Quality and Purchase Intentions", presented at the Annual Conference of the Western Decision Sciences Institute, Maui, HI. 1993 Somasundaram, T. N., "Consumers use of Warranty Information as Signals of Product Reliability and Overall Quality: Impact of Product Involvement and Knowledge on Product Attitudes and Purchase Intentions", presented at the Annual Conference of the Western Decision Sciences Institute, San Diego, CA. 1993 Mayer, Marty A., John Ronchetto, T. N. Somasundaram and Jackie Brown, "Assessing the Quality of an MBA Program: An Application of SERVQUAL", presented at the Annual Conference of the Western Marketing Educators Association, Santa Clara, CA. 1993 Somasundaram, T. N., "Consumers Reaction to Product Failure: Impact of Product Involvement and Knowledge" presented at the Annual Conference of the Association for Consumer Research, Vancouver, B.C. Canada. 1991 Somasundaram, T. N., "Impact of Product Involvement and Knowledge on Consumers Reaction to Product Failure," presented at the Annual Conference of the Western Decision Sciences Institute, Kauai, HI. These links are provided as a convenient resource: Course Information Download White Papers Visit BrandAce.com Who is Doc Soma? OFFICE HOURS Mon and Wed 3:00 - 5:30 p.m. or by appointment. Email Soma or call 619.260.4889. I encourage you to contact me by e-mail first to maximize our productivity.