Home  |  Scholarship  |  Monographs  |  Conference Proceedings  |  Presentations  |  Honors Conference Proceedings 1994 Somasundaram, T. N., "An Investigation of the Relationship between Consumer Satisfaction, Perceived Service Quality and Purchase Intentions", in Proceedings of The Western Decision Sciences Institute Annual Conference, Western Decision Sciences Institute, p. 259-261. 1993 Somasundaram, T. N., "Consumers use of Warranty Information as Signals of Product Reliability and Overall Quality: Impact of Product Involvement and Knowledge on Product Attitudes and Purchase Intentions", in Proceedings of The Western Decision Sciences Institute Annual Conference, Western Decision Sciences Institute, p. 201. 1993 Mayer, Marty A., John Ronchetto, T. N. Somasundaram and Jackie Brown (1993), "Assessing the Quality of an MBA Program: An Application of SERVQUAL", in Proceedings of Western Marketing Educators Association, p. 101. 1993 Somasundaram, T. N., "Consumers Reaction to Product Failure: Impact of Product Involvement and Knowledge" in Advances in Consumer Research, Michael L. Rothschild and Leigh McAlister (eds), Vol. 20, p. 215 1991 Somasundaram, T. N., "Impact of Product Involvement and Knowledge on Consumers Reaction to Product Failure," in Proceedings of the Western Decision Sciences Institute Annual Conference, Western Decision Sciences Institute, p.142 These links are provided as a convenient resource: Course Information Download White Papers Visit BrandAce.com Who is Doc Soma? OFFICE HOURS Mon and Wed 3:00 - 5:30 p.m. or by appointment. Email Soma or call 619.260.4889. I encourage you to contact me by e-mail first to maximize our productivity.