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var courses = new Array("GSBA504_sec01", "GBA 504, Customers and Markets Sec. 1 [Spring 2005]","GSBA504_sec02", "GSBA 504, Customers and Markets Sec. 2 [Spring 2005]","GSBA504_imba", "GSBA 504, Customers and Markets IMBA [Fall 2005]", "GSBA551", "GBA 551, Seminar in Consumer Behavior [Spring 2005]", "GSBA597", "GSBA 597", "Strategic Alliances and Technology Transfer [TBD]");

var months = new Array("January", "February", "March", "April", "May", "June", "July", "August", "September", "October", "November", "December");

var syllabi = new Array();
syllabi[0] = new Array("GSBA504_sec01", 1, 31, 2005, 1, "Introduction to course and term project.", "N", "N", "N"); 
  syllabi[1] = new Array("GSBA504_sec01", 2, 07, 2005, 2, "Creating and Capturing Value", "Doing Business in the Global Economy, What is Marketing, Marketing Management, Company Orientations toward the marketplace, Defining Customer Value and Satisfaction, Delivering Customer Value and Satisfaction, Retaining Customers. ", "HBS Note R0302H Clueing in Customers ", "N", "N"); 
  syllabi[2] = new Array("GSBA504_sec01", 2, 14, 2005, 3, "Creating and Capturing Value (Continued)", "Corporate Strategic Planning, Analysis of the Environment, SWOT Analysis, The Marketing Process, The Marketing Plan.<br><br><font face=verdana color=#0033CC size=2>Customer Buying Behavior</font><br><br>A Model of Consumer Behavior, Major Factors Influencing Buying Behavior, The Buying Decision Process.", "HBS Note 9598061 - Note on Marketing Strategy and HBS Note 9594125 - Scope and Challenge of Business-to-Business Marketing", "Hartley Assignment: Southwest Airlines.", "N"); 
  syllabi[3] = new Array("GSBA504_sec01", 2, 21, 2005, 4, "Analyzing Industries, Competitive Structure and Competitors", "	Perfect Competition, Behavior of Perfectly Competitive Firms, Long-run Equilibrium, Efficiency Considerations, Price and Output Considerations Under Monopoly, Monopolistic Competition, Characteristics of an Oligopoly, Models of Non-Cooperative Oligopoly.<br><br>Identifying the Company's Competitors, Identifying the Competitors Strategies, Determining the Competitors Objectives, Assessing the Competitors Strengths and Weaknesses, Estimating Competitors Reactions.", "HBS Note: 9376054 Note on Structural Analysis of Industries and 9373094 Simple Economic Tools for Strategic Analysis.", "N", "N"); 
  syllabi[4] = new Array("GSBA504_sec01", 2, 28, 2005, 5, "Marketing Research/Demand and Sales Forecasting", "Marketing Information Systems, The Marketing Research Process, Characteristics of Good Marketing Research, Secondary Research, Survey Research, Competitor Research, Using the Web for Research.<br><br>An overview of Demand Forecasting and Measurement. Estimation of demand function using regression analysis. Demonstration of time series and econometric techniques to forecast sales. Discussion of distinctions between approaches to estimating demand and sales. ", "HBS Note: 9579136 Note on Market and Consumer Research. HBS Note: 88401 Four Steps to Forecasting Total Market Demand.", "Hartley Assignment: United Way.", "N");
  syllabi[5] = new Array("GSBA504_sec01", 3, 07, 2005, 6, "Market Segmentation, Targeting and Positioning", "Market Segmentation, Market Targeting, Overview of Product Perception and Preference Mapping, Tools for Competitive Differentiation, Developing a Positioning Strategy, Repositioning.", "HBS Note 9599110 Analyzing Consumer Perceptions, 9599112 Analyzing Consumer Preferences.<br><br>BMW Films ", "N", "N"); 
  syllabi[6] = new Array("GSBA504_sec01", 3, 14, 2005, 7, "Brand Management", "The Product Life Cycle, Stages of The Product Life Cycle, The Concept of Market Evolution, Product Mix and Product Line Decisions, Brand Management.", "HBS Note: 9579072 Product Life Cycle.", "Task: Select Presentation Dates.<br><br>Project Review<br>Written analysis/prepare to discuss Harvard case: 9589028 Suzuki Samurai.", "N"); 
  syllabi[7] = new Array("GSBA504_sec01", 4, 04, 2005, 8, "Services Marketing", "	Nature and Classification of Services, Characteristics of Services and their Marketing Implications, Marketing Strategies for Service Firms.", "N", "N", "N"); 
  syllabi[8] = new Array("GSBA504_sec01", 4, 11, 2005, 9, "Communication", "The Communication Process, Steps in Developing Effective Communications, Developing and Managing an Advertising Program, Sales Promotion Management, Public Relations, Sales Force Management.", "HBS Note: 9599087 Integrated Marketing Communication.", "Written analysis of questions and prepare to discuss Harvard case: 502006 The Medicines Company", "N"); 
  syllabi[9] = new Array("GSBA504_sec01", 4, 18, 2005, 10, "Pricing", "Analysis of Costs, Short-run, Long-run, Average and Marginal Costs, Economies of Scale, Perspectives on Price, Price Setting Issues, Pricing Methods (markup pricing, price discrimination, joint product and transfer pricing).  Adapting Price to Accomplish Key Objectives, Initiating and responding to Price Changes.", "HBS Note: 9580091 Note on Pricing, 9599114 Note on Behavioral pricing and 574082 Note On Marketing Arithmetic And Related Marketing Terms.", "Hartley Assignment: Vanguard", "N"); 
  syllabi[10] = new Array("GSBA504_sec01", 4, 25, 2005, 11, "Distribution", "The Nature of Marketing Channels, Channel-Design Decisions, Channel Management, Cooperation and Conflict in Channels, Overview of Retailing and Wholesaling, Physical Distribution Management.", "Note 9590045 Channel Management", "Assignment: Rubbermaid.", "N"); 
  syllabi[11] = new Array("GSBA504_sec01", 5, 02, 2005, 12, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[12] = new Array("GSBA504_sec01", 5, 09, 2005, 13, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[13] = new Array("GSBA504_sec01", 5, 16, 2005, 14, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N");    
  syllabi[14] = new Array("GSBA504_sec01", 5, 23, 2005, 15, "Final Exam - To be announced", "N", "N", "N", "N"); 
  syllabi[15] = new Array("GSBA504_sec02", 1, 31, 2005, 1, "Introduction to course and term project.", "N", "N", "N"); 
  syllabi[16] = new Array("GSBA504_sec02", 2, 07, 2005, 2, "Creating and Capturing Value", "Doing Business in the Global Economy, What is Marketing, Marketing Management, Company Orientations toward the marketplace, Defining Customer Value and Satisfaction, Delivering Customer Value and Satisfaction, Retaining Customers. ", "HBS Note R0302H Clueing in Customers ", "N", "N"); 
  syllabi[17] = new Array("GSBA504_sec02", 2, 14, 2005, 3, "Creating and Capturing Value (Continued)", "Corporate Strategic Planning, Analysis of the Environment, SWOT Analysis, The Marketing Process, The Marketing Plan.<br><br><font face=verdana color=#0033CC size=2>Customer Buying Behavior</font><br><br>A Model of Consumer Behavior, Major Factors Influencing Buying Behavior, The Buying Decision Process.", "HBS Note 9598061 - Note on Marketing Strategy and HBS Note 9594125 - Scope and Challenge of Business-to-Business Marketing", "Hartley Assignment: Southwest Airlines.", "N"); 
  syllabi[18] = new Array("GSBA504_sec02", 2, 21, 2005, 4, "Analyzing Industries, Competitive Structure and Competitors", "	Perfect Competition, Behavior of Perfectly Competitive Firms, Long-run Equilibrium, Efficiency Considerations, Price and Output Considerations Under Monopoly, Monopolistic Competition, Characteristics of an Oligopoly, Models of Non-Cooperative Oligopoly.<br><br>Identifying the Company's Competitors, Identifying the Competitors Strategies, Determining the Competitors Objectives, Assessing the Competitors Strengths and Weaknesses, Estimating Competitors Reactions.", "HBS Note: 9376054 Note on Structural Analysis of Industries and 9373094 Simple Economic Tools for Strategic Analysis.", "N", "N"); 
  syllabi[19] = new Array("GSBA504_sec02", 2, 28, 2005, 5, "Marketing Research/Demand and Sales Forecasting", "Marketing Information Systems, The Marketing Research Process, Characteristics of Good Marketing Research, Secondary Research, Survey Research, Competitor Research, Using the Web for Research.<br><br>An overview of Demand Forecasting and Measurement. Estimation of demand function using regression analysis. Demonstration of time series and econometric techniques to forecast sales. Discussion of distinctions between approaches to estimating demand and sales. ", "HBS Note: 9579136 Note on Market and Consumer Research. HBS Note: 88401 Four Steps to Forecasting Total Market Demand.", "Hartley Assignment: United Way.", "N");
  syllabi[20] = new Array("GSBA504_sec02", 3, 07, 2005, 6, "Market Segmentation, Targeting and Positioning", "Market Segmentation, Market Targeting, Overview of Product Perception and Preference Mapping, Tools for Competitive Differentiation, Developing a Positioning Strategy, Repositioning.", "HBS Note 9599110 Analyzing Consumer Perceptions, 9599112 Analyzing Consumer Preferences.<br><br>BMW Films ", "N", "N"); 
  syllabi[21] = new Array("GSBA504_sec02", 3, 14, 2005, 7, "Brand Management", "The Product Life Cycle, Stages of The Product Life Cycle, The Concept of Market Evolution, Product Mix and Product Line Decisions, Brand Management.", "HBS Note: 9579072 Product Life Cycle.", "Task: Select Presentation Dates.<br><br>Project Review<br>Written analysis/prepare to discuss Harvard case: 9589028 Suzuki Samurai.", "N"); 
  syllabi[22] = new Array("GSBA504_sec02", 4, 04, 2005, 8, "Services Marketing", "	Nature and Classification of Services, Characteristics of Services and their Marketing Implications, Marketing Strategies for Service Firms.", "N", "N", "N"); 
  syllabi[23] = new Array("GSBA504_sec02", 4, 11, 2005, 9, "Communication", "The Communication Process, Steps in Developing Effective Communications, Developing and Managing an Advertising Program, Sales Promotion Management, Public Relations, Sales Force Management.", "HBS Note: 9599087 Integrated Marketing Communication.", "Written analysis of questions and prepare to discuss Harvard case: 502006 The Medicines Company", "N"); 
  syllabi[24] = new Array("GSBA504_sec02", 4, 18, 2005, 10, "Pricing", "Analysis of Costs, Short-run, Long-run, Average and Marginal Costs, Economies of Scale, Perspectives on Price, Price Setting Issues, Pricing Methods (markup pricing, price discrimination, joint product and transfer pricing).  Adapting Price to Accomplish Key Objectives, Initiating and responding to Price Changes.", "HBS Note: 9580091 Note on Pricing, 9599114 Note on Behavioral pricing and 574082 Note On Marketing Arithmetic And Related Marketing Terms.", "Hartley Assignment: Vanguard", "N"); 
  syllabi[25] = new Array("GSBA504_sec02", 4, 25, 2005, 11, "Distribution", "The Nature of Marketing Channels, Channel-Design Decisions, Channel Management, Cooperation and Conflict in Channels, Overview of Retailing and Wholesaling, Physical Distribution Management.", "Note 9590045 Channel Management", "Assignment: Rubbermaid.", "N"); 
  syllabi[26] = new Array("GSBA504_sec02", 5, 02, 2005, 12, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[27] = new Array("GSBA504_sec02", 5, 09, 2005, 13, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[28] = new Array("GSBA504_sec02", 5, 16, 2005, 14, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N");    
  syllabi[29] = new Array("GSBA504_sec02", 5, 23, 2005, 15, "Final Exam - To be announced", "N", "N", "N", "N");    
  syllabi[30] = new Array("GSBA504_imba", 10, 29, 2004, 1, "Discussion of Marketing in a global context", "Getting organized for the course.", "HBS Note R0302H Clueing in Customers. ", "N", "N"); 
  syllabi[31] = new Array("GSBA504_imba", 11, 01, 2004, 2, "Creating and Capturing Value", "Doing Business in the Global Economy, What is Marketing, Marketing Management, Company Orientations toward the marketplace, Defining Customer Value and Satisfaction, Delivering Customer Value and Satisfaction, Retaining Customers.", "Read: HBS Note: 98408 – The End of Corporate Imperialism ", "N", "N"); 
  syllabi[32] = new Array("GSBA504_imba", 11, 05, 2004, 3, "Corporate Strategic Planning", "Corporate Strategic Planning, Analysis of the Environment, SWOT Analysis, The Marketing Process, The Marketing Plan.<br><br><font face=verdana color=#0033CC size=2>Customer Buying Behavior</font><br><br>A Model of Consumer Behavior, Major Factors Influencing Buying Behavior, The Buying Decision Process.", "HBS Note 9598061 - Note on Marketing Strategy and HBS Note 9594125 - Scope and Challenge of Business-to-Business Marketing", "Hartley Assignment: Southwest Airlines.", "N"); 
  syllabi[33] = new Array("GSBA504_imba", 11, 08, 2004, 4, "Analyzing Industries, Competitive Structure and Competitors", "	Perfect Competition, Behavior of Perfectly Competitive Firms, Long-run Equilibrium, Efficiency Considerations, Price and Output Considerations Under Monopoly, Monopolistic Competition, Characteristics of an Oligopoly, Models of Non-Cooperative Oligopoly.<br><br>Identifying the Company's Competitors, Identifying the Competitors Strategies, Determining the Competitors Objectives, Assessing the Competitors Strengths and Weaknesses, Estimating Competitors Reactions.", "HBS Note: 9376054 Note on Structural Analysis of Industries and 9373094 Simple Economic Tools for Strategic Analysis.", "N", "N"); 
  syllabi[34] = new Array("GSBA504_imba", 11, 10, 2004, 5, "Marketing Research", "Marketing Information Systems, The Marketing Research Process, Characteristics of Good Marketing Research, Secondary Research, Survey Research, Competitor Research, Using the Web for Research.", "HBS Note: 9579136 Note on Market and Consumer Research.", "Hartley Assignment: United Way.", "N"); 
  syllabi[35] = new Array("GSBA504_imba", 11, 15, 2004, 6, "Market Segmentation, Targeting and Positioning", "Market Segmentation, Market Targeting, Overview of Product Perception and Preference Mapping, Tools for Competitive Differentiation, Developing a Positioning Strategy, Repositioning.", "HBS Note 9599110 Analyzing Consumer Perceptions, 9599112 Analyzing Consumer Preferences.", "Written analysis/prepare to discuss Harvard case: 9589028 Suzuki Samurai.<br><br>Task: Select Presentation Dates.", "N"); 
  syllabi[36] = new Array("GSBA504_imba", 11, 17, 2004, 7, "Brand Management", "The Product Life Cycle, Stages of The Product Life Cycle, The Concept of Market Evolution, Product Mix and Product Line Decisions, Brand Management.", "HBS Note: 9579072 Product Life Cycle.", "N", "N"); 
  syllabi[37] = new Array("GSBA504_imba", 11, 22, 2004, 8, "Services Marketing", "	Nature and Classification of Services, Characteristics of Services and their Marketing Implications, Marketing Strategies for Service Firms.", "N", "Written analysis of questions and prepare to discuss Harvard case: 9A99A037: Ben and Jerry's Japan", "N"); 
  syllabi[38] = new Array("GSBA504_imba", 11, 29, 2004, 9, "Communication", "The Communication Process, Steps in Developing Effective Communications, Developing and Managing an Advertising Program, Sales Promotion Management, Public Relations, Sales Force Management.", "HBS Note: 9599087 Integrated Marketing Communication. ", "Hartley Assignment: Vanguard", "N"); 
  syllabi[39] = new Array("GSBA504_imba", 12, 01, 2004, 10, "Pricing", "Analysis of Costs, Short-run, Long-run, Average and Marginal Costs, Economies of Scale, Perspectives on Price, Price Setting Issues, Pricing Methods (markup pricing, price discrimination, joint product and transfer pricing).  Adapting Price to Accomplish Key Objectives, Initiating and responding to Price Changes.", "HBS Note: 9580091 Note on Pricing, 9599114 Note on Behavioral pricing and 574082 Note On Marketing Arithmetic And Related Marketing Terms.", "Written analysis of and prepare to discuss Harvard case: 502006 The Medicines Company. ", "N"); 
  syllabi[40] = new Array("GSBA504_imba", 12, 03, 2004, 11, "Distribution", "The Nature of Marketing Channels, Channel-Design Decisions, Channel Management, Cooperation and Conflict in Channels, Overview of Retailing and Wholesaling, Physical Distribution Management.", "Note 9590045 Channel Management", "Assignment: Rubbermaid.", "N"); 
  syllabi[41] = new Array("GSBA504_imba", 12, 06, 2004, 12, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[42] = new Array("GSBA504_imba", 12, 08, 2004, 13, "Team Project Presentations", "In this final module, groups present their marketing plans to the class and invited senior management.", "No Reading Assignments.", "Presentation: Team Project", "N"); 
  syllabi[43] = new Array("GBA551", 2, 01, 2005, 1, "Introduction to Consumer behavior and Marketing Strategy", "N", "Introductions, Chapter 1", "N", "N"); 
  syllabi[44] = new Array("GBA551", 2, 08, 2005, 2, "A framework for consumer analysis", "N", "Chapter 2", "N", "N"); 
  syllabi[45] = new Array("GBA551", 2, 15, 2005, 3, "Market Segmentation and Product Positioning", "N", "Chapter 15", "Assignment 1", "N"); 
  syllabi[46] = new Array("GBA551", 2, 22, 2005, 4, "Introduction to Affect and Cognition", "N", "Chapter 3 <br><br>Prepare to discuss:<br>HBS Case: Starbucks: Delivering Customer Service", "N", "N"); 
  syllabi[47] = new Array("GBA551", 3, 01, 2005, 5, "Consumers' Product Knowledge and Involvement", "N", "Chapter 4", "Assignment 2", "N"); 
  syllabi[48] = new Array("GBA551", 3, 08, 2005, 6, "Attention and Comprehension", "N", "Chapter 5", "Assignment 3", "N"); 
  syllabi[49] = new Array("GBA551", 3, 15, 2005, 7, "Managing brand meanings", "N", "Prepare to discuss:<br>HBS Case: Electronic Arts Introduces the Sims Online", "N", "N"); 
  syllabi[50] = new Array("GBA551", 3, 29, 2005, 8, "Attitudes and Intentions", "N", "Chapter 6", "Assignment 4", "N"); 
  syllabi[51] = new Array("GBA551", 4, 05, 2005, 9, "Consumer decision-making and an introduction to behavior", "N", "Chapter 7 and 8", "Assignment 5", "N"); 
  syllabi[52] = new Array("GBA551", 4, 12, 2005, 10, "Conditioning and learning processes and influencing consumer behaviors", "N", "Chapter 9 and 10", "Assignment 6", "N"); 
  syllabi[53] = new Array("GBA551", 4, 19, 2005, 11, "Marketing of polarized brands", "N", "Prepare to discuss:<br>HBS Case: Marketing Antidepressants: Prozac and Paxil", "N", "N");
  syllabi[54] = new Array("GBA551", 4, 26, 2005, 12, "Introduction to the environment and cultural and cross-cultural differences", "N", "Chapter 11 and 12", "Assignment 7", "N");    
  syllabi[55] = new Array("GBA551", 5, 03, 2005, 13, "Subcultural and social class influences", "N", "Chapter 13", "Assignment 8", "N"); 
  syllabi[56] = new Array("GBA551", 5, 10, 2005, 14, "Reference groups and family influences and product strategy", "N", "Chapter 14 and 16<br>Prepare to discuss: HBS Case: Burberry", "Assignment 9", "N"); 
  syllabi[57] = new Array("GBA551", 5, 24, 2005, 15, "Final Exam", "N", "N", "N", "N"); 
  

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