ATTENTION


LIMITED CAPACITY AND ITS CONSEQUENCES FOR PROCESSING INFORMATION

THEORIES OF ATTENTION
AUTOMATIC VS CONTROLLED (DELIBERATE) PROCESSING
Predicted effects for automatic and effortful processing
                                           Automatic Processing                       Effortful Processing                                                     No difference                                 Intentional Better                                                     No effects                                    Both improve performance                                                     No interference                             Interference                                                     No effects                                     Decreased performance                                                     None                                             Decreased performance
                                                                                                       in young children or elderly

PROCESS SPECIFIC APPROACH: PRACTICAL APPLICATION