Economics 373

MANAGERIAL ECONOMICS

Spring 2015
 
| HOME | SYLLABUS | CALENDAR | ASSIGNMENTS | ABOUT PROF. GIN |
 

F.  Cost Theory and Estimation

1.  Cost concepts

a.  Opportunity cost

  • What is foregone when taking an action

b.  Explicit costs

  • Actual expenditures made

c.  Implicit costs

  •  Value of inputs owned  and used by firm

  • Measured by the opportunity cost

d.  Economic costs

  • Includes both explicit and implicit costs 

e.  Accounting costs

  • Includes only explicit costs

Ex. -

.

.

.

.

.

f.  Marginal cost

  • Change in total cost due to a 1-unit increase in output

g.  Incremental cost

  • Change in total cost from implementing a decision

h.  Relevant costs

  • Costs that should be considered when making decisions

i.  Sunk costs

  • Expense already incurred, can't be recovered

  • Should be ignored when making decisions

.

.

.

.

2.  Short-run cost functions

  • Some inputs fixed in the short run

a.  Total costs

(1)  Total fixed costs (TFC)

  • Costs that remain constant as output changes

Ex. -

.

(2)  Total variable costs (TVC) - costs that change as output changes

Ex. -

.

(3)  Total cost (TC) - all costs

.

.

b.  Per unit costs

(1) Average fixed cost (AFC)

AFC = TFC / Q

.

(2) Average variable cost (AVC)

AVC = TVC / Q

.

(3) Average total cost (ATC)

ATC = TC / Q

.

(4) Marginal cost (MC)

MC = ΔTC / ΔQ

.

.

.

.

.

.

.

.

.

.

.

.

.

.

3.  Long-run cost curves

  • All inputs are variable in the long run

a.  Long-run total cost

.

.

.

.

.

.

.

.

.

.

b.  Long-run average and marginal cost

.

.

.

.

.

.

.

.

.

.

4.  Plant size and economies of scale

  • Economies of scale - output grows proportionately more than inputs => average cost declines

  • Diseconomies of scale - output grows proportionately less than inputs => average cost increases

.

.

.

.

.

.

.

.

.

.

a.  Reasons for economies of scale

(1) Greater specialization possible

(2) More specialized machinery can be used

(3) Physical properties

.

.

.

.

(4) Fewer supervisors needed per unit of output

(5) Fewer spare parts needed per unit of output

(6) Smaller inventory needed per unit of output

.

.

.

(7)  Volume discounts in the purchase of inputs

(8)  More favorable credit terms for larger companies

(9) Economies of scale in advertising and promotion

.

b.  Reason for decreasing returns to scale

  • More difficult to manage firm

5.  Learning curves

  • Costs usually decrease as firms gain more experience in producing a product

  • Average cost decreases as cumulative output increases

.

.

.

.

.

.

.

.

.

.

6.  International considerations and supply chain management

  • Big increase in foreign sourcing of inputs - buying of inputs and components from overseas

  • More firms with production facilities in many countries

  • Immigration of skilled labor into the U.S. - primarily in technical fields

.

a.  International economies of scale

  • Reduce costs by internationalizing different aspects of a firm's operation

(1) Product development

  • Design core product for world economy, allow variations for local markets

(2) Purchasing

  • Buy raw materials, parts, and components globally instead of just locally

(3) Production

  • Coordinate  production in low-cost manufacturing countries with final assembly near markets

(4)  Demand management

  • Forecast and manage demand on a global basis

(5) Order fulfillment

  • Reduce costs by shipping products from plants closest to customers

.

b.  Supply chain management

  • Also referred to a logistics

  • Merge at the corporate level purchasing, transportation, warehousing, distribution, and customer services

  • Reasons for growth:

(1) Better technology allows better management of activities

(2) Growing use of just-in-time inventory management

  • Requires greater coordination of activities

(3) Increased globalization of production and distribution

.

7.  Cost-volume profit analysis

  • Also called breakeven analysis

.

.

.

.

.

.

.

.

.

.

a.  Breakeven level of output

.

.

.

.

.

.

.

.

b.  Target level of profit

.

.

.

.

.

.

.

.

c.  Operating leverage

  • Degree of operating leverage (DOL) - measures responsiveness of profits to changes in output

.

.

.

.

.

.

.

.