Graduate Business Administration 509

MANAGERIAL DECISION MAKING

Fall 2003
 
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Answers to Recommended Problems

Chapter 7

12.  (a)

MR = 20 - 10 Q, MC = 10

MR = MC => 20 - 10 Q = 10 => Q = 1 million => P = 20 - 5 (1) = $15

Profit = Revenue - Cost = (P x Q) - (variable costs + fixed costs)

= ($15 x 1 million ) - ($10 x 1 million + $2 million + $2 million) = $15 million - $14 million = $1 million

(b)

  • Even if the firm does not operate, it must pay firm N the fixed charge of $2 million

Profit (if operating) = Revenue - Cost = (P x Q) - (variable costs + fixed costs)

= ($15 x 1 million ) - ($10 x 1 million + $2 million + $4 million)

= $15 million - $16 million = - $1 million

Profit (if not operating) = Revenue - Cost = $0 - $2 million = - $2 million

=> the firm should operate over the next six months

  • After six months, the fixed charge of $2 million no longer has to be paid

Profit (if operating) = - $1 million

Profit (if not operating) = $0 million

=> the firm should not operate after six months

(c)

The hard-core users "shop around," which means that their demand is price elastic.  This implies a lower price if price discrimination is used.  On the other hand, they use more time than the average customer, which means the MC of serving them is higher.  This implies a higher price for those customers.  It's uncertain which factor would prevail.

(d)  

Under the new terms, MC = 0, so this becomes a pure selling problem.  The firm should maximize revenue by setting MR = 0 (= MC).  

MR = 20 - 10 Q = 0 => Q = 2 million => P = 20 - 5 (2) = $10

Profit = Revenue - Cost = (P x Q) - (fixed costs)

= ($10 x 2 million ) - ($15 million + $2 million) = $20 million - $17 million = $3 million

(e)

MR = 20 - 10 Q + 10

MR = 30 - 10 Q = 0 => Q = 3 million => P = 20 - 5 (3) = $5

Profit = Revenue - Cost = (P x Q + 10 x Q) - ( fixed costs)

= ($5 x 3 million + $10 x 3 million) - ($15 million + $2 million) = $45 million - $17 million = $28 million

Chapter 10

2.  (a)

  • This problem will be done twice.  The first time assumes the four other carriers have an equal share (3.5%) of the market:

CR4 (Before) = 30 + 30 +19 + 7 = 86

CR4 (After) = 30 + 30 + 26 + 3.5 = 89.5

HHI (Before) = 302 + 302 +192 + 72 +3.52 + 3.52 + 3.52 + 3.52 = 2259

HHI (After) = 302 + 302 +262 +3.52 + 3.52 + 3.52 + 3.52 = 2525 => increase of 266

  • The second time does it using variables (s1, s2, s3, s4) to represent the shares of the four other carriers:

CR4 (Before) = 30 + 30 +19 + 7 = 86

CR4 (After) = 30 + 30 + 26 + s1 = 86 + s1

HHI (Before) = 302 + 302 +192 + 72 + s12 + s22 + s32 + s42 = 2210 + s12 + s22 + s32 + s42

HHI (After) = 302 + 302 +262 +s12 + s22 + s32 + s42 = 2476 + s12 + s22 + s32 + s42 => increase of 266

(b)

The Justice Department standard is that if the post-merger HHI is in the highly concentrated region (>1800), a change of +50 in the HHI would cause the merger to be questioned.  The change here was +266; therefore, the merger would be questioned.

(c)

Route integration would be beneficial to travelers and make United a stronger competitor.  The Justice Department allowed the acquisition because the market would then have three strong competitors that were roughly equal in size.

 

14.  (a)

If PX = 8, all three consumers buy the product.  Revenue = 3 x 8 = 24, cost = 3 x 10 = 30, profit = 24 - 30 = -6

If PX = 14, B and C will buy the product.  Revenue = 2 x 14 = 28, cost = 2 x 10 = 20, profit = 28 - 20 = +8

If PX = 20, will buy the product.  Revenue = 1 x 20 = 20, cost = 1 x 10 = 10, profit = 20 - 10 = +10

Therefore, the optimal price for X is 20, and by the same reasoning, the optimal price for Y is 20.

(b)

Each consumer is willing to pay 28 for the bundle.  Revenue = 3 x 28 = 84, cost = 6 x 10 = 60, profit = 84 - 60 = +24