Graduate Business Administration 509

MANAGERIAL DECISION MAKING

Fall 2003
 
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I. Economic Analysis and Decision Making

A.  Introduction

Top Ten Dumbest CEO Decisions

1.  Decision making process

(1)  Define the problem

  • What is the problem?

  • Who is the decision maker?

  • What is the setting or context?

(2)  Determine the objective

  • What is (are) the decision maker's goal(s)?

  • How should outcomes be valued?

  • How should risk and uncertainty be dealt with?

(3)  Explore alternatives

  • What are the alternative courses of action?

  • What are the variables that can be controlled?

  • What constraints limit choices of options?

(4)  Predict the consequences

  • What are the consequences of each alternative action?

  • Use models to predict outcomes - simplified description of a process or relationship

- Deterministic model => outcome is certain

- Probabilistic model => range of possible outcomes, each with a probability of occurence

(5)  Make a choice

  • What is the preferred course of action?

(6)  Perform sensitivity analysis

  • How does the optimal decision change if conditions change?

2.  Decision models

a.  Theory of the firm

  • Managements primary goal is to maximize value of the firm

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b.  Satisficing behavior

  • Firm strives for a satisfactory level of performance instead of maximization

c.  Sales or market share maximization

  • Maximize total sales subject to a minimum level of profit

d.  Social responsibility

  • Consider impact on other stakeholders (customers, workers, local community)