Graduate (S) Business Administration 509

THE ECONOMIC ENVIRONMENT OF BUSINESS

Spring 2017
 
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D.  Production and Cost Analysis in the Long Run

  • All inputs variable in the long-run

1.  Production

  • Long-run production function

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a.  Input substitution

  • Firm can substitute one input for another

  • Labor-intensive method of production - large amounts of labor used relative to other inputs

  • Capital-intensive method of production - large amounts of capital used relative to other inputs

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b.  Factors affecting input substitution

(1)  Technology of production process

  • Technical feasibility may limit input substitution

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(2)  Prices of inputs

  • If price of one input increases, substitute cheaper inputs for more expensive one

 

(3)  Incentives facing producer

  • Firms substitute cheaper inputs for more expensive ones if they face incentives to minimize costs

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(a)  Competitive environments

  • Competitive markets => more pressure to minimize costs

  • X-inefficiency - firms with market power have fewer incentives to minimize costs

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(b)  Labor issues

  • Labor unions may resist cost-cutting strategies that reduce quantity of labor

(c)  Nonprofit organizations

  • Lack of profit motive => less incentive to minimize costs

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(d)  Political and legislative influences

  • Legislation may mandate  input combinations

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2.  Costs

a.  Long-run average cost

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b.  Economies and diseconomies of scale

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(1)  Factors leading to economies of scale

(a)  Specialization and division of labor

  • People get better when they concentrate on a narrow range of tasks

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(b)  Technological factors

i)  Indivisible inputs

  • Can't be scaled down below a minimum level

  • Fixed costs associated with indivisible inputs => fixed costs can be spread out over more units as production increases

  • Often the case when production is capital intensive - physical capital is a significant percentage of total costs

Ex. -

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ii) Cube-square rule

  •  As volume increases by a certain proportion, surface area increases by a lesser proportion

  • Economies of scale result when production capacity is proportional to the volume and total cost is proportional to the surface area

Ex. -

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(c)  Use of automation devices

  • Can use more sophisticated machines when scale is larger

(d)  Quantity discounts

  • Price sometimes discounted when inputs are bought in bulk

  • Requires one of the following conditions:

-  May be less costly for a supply to sell to a single buyer - avoid repeated fixed costs

-  Bulk purchaser more price sensitive because there is more to gain

- Supplier fears disruption to business if business isn't done with a large customer

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(e)  Advertising economies

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i)  Spread advertising costs

  • Ex. -

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ii)  Advertising reach

  • Ex. -

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(f)  Financial factors

  • Large firms can obtain loans at more favorable terms than smaller ones

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(g)  Inventory

  • Less inventory needed when scale is larger

  • Ex.

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(2)  Factors leading to diseconomies of scale

(a)  Inefficiencies of managing large-scale operations

  • Management becomes too far removed from day-to-day operations

  • More difficulty in monitoring and communicating with workers

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(b)  Increased transportation costs due to concentration

  • Workers drawn from farther away, higher wages have to be paid to cover transportation costs

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c.  Learn by doing (learning curve)

  • Costs decrease as cumulative production decreases

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d.  Minimum efficient scale

  • Scale of operation at which economies of scale are exhausted

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  • Estimation

(1)  Surveys of experts

  • Engineering estimates

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(2)  Statistical cost estimation

  • Use data and regression analysis

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(3)  Survivor approach

  • Examine size distribution at which most firms are concentrated

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